Recently we created a brand new PPC campaign for one of our clients who happens to be a local pest control company. We used a very laser targeted ad group structure that allowed for a very high quality score and a extremely low cost per conversion. We created ad groups for each city for a total of 180 ad groups in less than one business day with the help of our Excel savvy staff. The conversion rate of the campaign is averaging over 39 percent since we launched. We are going to be updating this page after 90 days to show the campaigns performance with a bigger data sample but so far we are hitting a grand slam! The conversions are tracking phone calls and form submissions that occur when Google visitors find the website solely. Before working with us, he had no idea how his campaign was performing and the only reports he got from his SEO company were keyword rank reports… The client now has his own reporting dashboard which is easy to access and available 24 hours a day with real time reporting!